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Appeal to Spite

Leverage competitive instincts by positioning your offer as a chance to outdo rivals

Related Elements

Logical Fallacies
Appeal to Emotion
Connect with buyers' feelings to inspire trust and drive passionate purchasing decisions.
Logical Fallacies
Circular Reasoning
Reinforce your value by linking benefits back to the buyer's original needs and desires
Logical Fallacies
Special Pleading
Appeal to empathy by highlighting unique circumstances to sway decisions in your favor

Last updated: 2025-12-01