What is Sunk Cost Fallacy?

Sunk Cost Fallacy is a powerful logical fallacies that helps sales professionals improve their performance and close more deals.

How can I use Sunk Cost Fallacy in my sales process?

You can incorporate Sunk Cost Fallacy into your sales process by understanding its principles and applying them in your customer interactions.

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Sunk Cost Fallacy

Last updated: 2025-04-11